Until December 24th, every purchase helps support the communities of the Puno region in Peru, together with Wecare.
With the initiative “SHOP ONE. DONATE ONE.”, for every jacket purchased we will donate another one, up to 2000 pieces, continuing the effort launched this summer with the “SHARE THE WARMTH” project.
*This initiative is valid online and in our full-price stores. The donated jacket will be selected from available stock and may differ from the one purchased. Shipments will be completed by 06/30/2026.
SHARE THE WARMTH
FROM US TO PERU
This summer, together with Wecare, we donated our jackets to the communities of the Puno region in Peru — bringing warmth where it was truly needed.
We called it “SHARE THE WARMTH”, and that’s exactly what it became: a gesture capable of connecting people across continents, from our summer to their winter.
It’s proof that even the smallest actions can travel much farther than we imagine.
WHO WE SUPPORT
In the Puno region of Peru, many families live between 3,900 and 4,200 meters above sea level, areas where farming is almost impossible and essential services are far away.
In Huancané, daily life depends on subsistence agriculture and very limited livestock. These are communities that face extremely harsh conditions every single day
Wecare
Wecare ETS is an Italian non-profit organization that develops humanitarian projects to meet the basic needs of people facing hardship, poverty, or social exclusion — in Italy and around the world.